The formalisation of Uniform Code of Pharmaceutical Marketing Practices (UCPMP) is a long-awaited move from the Department of Pharmaceuticals that will help shape a more ethical healthcare industry.
Ushering in this New Year with new thinking, new ideas and a renewed sense of hope and optimism, Dr Shailesh Ayyangar, President, OPPI takes stock of how the pharma industry fared in 2014 and looks ahead at 2015.