“Responsible healthcare has to become the norm in India and patients must be guaranteed safe care and quality medicine. For this to happen, the entire healthcare ecosystem must comply with the highest ethical standards in manufacturing, marketing and prescribing. We welcome the formalisation of the Uniform Code of Pharmaceutical Marketing Practices (UCPMP) as a voluntary code, effective January 1, 2015. This augurs well in the new year and is a meaningful first step! This long-awaited move from the Department of Pharmaceuticals, will help shape a more ethical healthcare industry.”

Ranjana Smetacek

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